San Francisco Media Training Master Class

Jan 18
7:00 to 8:30pm
Lumina Theater
338 Main Street
Jan 18
Lumina Theater
338 Main Street
7:00 to 8:30pm

Let's improve the quantity and quality of your San Francisco media coverage!

​​THIS IS AN IN-PERSON TRAINING EVENT

The WE Media team led by Ben Kaplan — who has been featured on more than 5,000 TV and radio shows — is helping aligned candidates, organization leads, city stakeholders, local influencers, and other interested individuals in San Francisco gain more quality media coverage.

​In this special session, we'll go over:

  • ​The Hidden Benefits of Media Training
  • ​The 5 Bs of Successful Media Interviews
  • ​Understanding the 4 Types of Interview Answers
  • ​How to Direct and Drive the Interview
  • ​How to Increase Clarity and Quotability
  • ​Strategies for TV, Print, and Online
  • ​What to Do in Special Circumstances
  • ​An overview of the SF media landscape and key journalists

​There will also be a follow-up opportunity for those interested to take part in a mock TV interview on a real TV set in San Francisco to work on your skills and get feedback.

NOTE: This training will be held in the Lumina Theater Room. Since the Lumina complex has multiple buildings, go to the 338 Main St. lobby entrance and ask staff to guide to theater room after they check you’re on guest list.

​Let's do this!

ABOUT YOUR TRAINER

​Ben Kaplan has appeared on more than 5,000 TV and radio programs, including interviews on 'Oprah,' 'TODAY,' 'Good Morning America,' NBC, CBS, CNN, Fox News, and the BBC.

​Kaplan currently writes a weekly political column for the San Francisco Examiner and hosts the WE ARE SAN FRANCISCO podcast on Apple Podcasts and Spotify.

​Previously, Kaplan wrote a syndicated weekly education column for The Oregonian, Portland’s daily newspaper, and covered youth politics for the Boston Globe. In 2021, Kaplan coordinated media training for hundreds of small-town mayors and county leaders across the state of Georgia.

​Kaplan has served as a media trainer, speech coach, and messaging consultant to dozens of CEOs in the Fortune 500 and beyond through his global agency TOP Media.

WE ❤️ our community event partners

WE 🙏 our event co-hosts

Event Preview

Let's improve the quantity and quality of your San Francisco media coverage!

​​THIS IS AN IN-PERSON TRAINING EVENT

The WE Media team led by Ben Kaplan — who has been featured on more than 5,000 TV and radio shows — is helping aligned candidates, organization leads, city stakeholders, local influencers, and other interested individuals in San Francisco gain more quality media coverage.

​In this special session, we'll go over:

  • ​The Hidden Benefits of Media Training
  • ​The 5 Bs of Successful Media Interviews
  • ​Understanding the 4 Types of Interview Answers
  • ​How to Direct and Drive the Interview
  • ​How to Increase Clarity and Quotability
  • ​Strategies for TV, Print, and Online
  • ​What to Do in Special Circumstances
  • ​An overview of the SF media landscape and key journalists

​There will also be a follow-up opportunity for those interested to take part in a mock TV interview on a real TV set in San Francisco to work on your skills and get feedback.

NOTE: This training will be held in the Lumina Theater Room. Since the Lumina complex has multiple buildings, go to the 338 Main St. lobby entrance and ask staff to guide to theater room after they check you’re on guest list.

​Let's do this!

ABOUT YOUR TRAINER

​Ben Kaplan has appeared on more than 5,000 TV and radio programs, including interviews on 'Oprah,' 'TODAY,' 'Good Morning America,' NBC, CBS, CNN, Fox News, and the BBC.

​Kaplan currently writes a weekly political column for the San Francisco Examiner and hosts the WE ARE SAN FRANCISCO podcast on Apple Podcasts and Spotify.

​Previously, Kaplan wrote a syndicated weekly education column for The Oregonian, Portland’s daily newspaper, and covered youth politics for the Boston Globe. In 2021, Kaplan coordinated media training for hundreds of small-town mayors and county leaders across the state of Georgia.

​Kaplan has served as a media trainer, speech coach, and messaging consultant to dozens of CEOs in the Fortune 500 and beyond through his global agency TOP Media.

WE ❤️ our community event partners

WE 🙏 our event co-hosts

Event Preview

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San Francisco Media Training Master Class